India's third largest private sector bank with over 15 million customers, Axis bank made a foray into retail broking business with the launch of its online trading platform AxisDirect on 05-Jan-2011.
The managing director & CEO of Axis Bank Shikha Sharma said “We are very excited about this new initiative. A considerable amount of time has been invested in talking to customers, understanding the need-gaps and what we can do to bridge those gaps. We have tried to design and develop unique functionalities and make it easier for customers to invest in markets using AxisDirect. We've partnered with TCS to develop this platform.”
AXISBANK's closing price on NSE was 1310.90 on 05-Jan-2011.
